📖 The GubGub Story: From Two Moms to a Movement
When Somya and Aditi became mothers, their joy came with a familiar frustration — they couldn’t find a single clean, preservative-free snack in stores that felt safe enough for their one-year-olds.
The shelves were full of sugary candies, artificially flavored biscuits, and snacks filled with ingredients they couldn’t even pronounce. Like most Indian parents, they knew they wanted better — snacks made with real fruit, no palm oil, no refined sugar, and no preservatives.
But the answer was always the same:
💬 “You’ll only find stuff like this abroad.”
💬 “Try ordering from Australia or the U.S.”
That’s when the idea was born —
Why should we import healthy snacks, when we can create them here, for our kids and yours?
🛠️ Built by Moms, Made in Ludhiana
Instead of waiting for the market to change, Somya and Aditi rolled up their sleeves — and built their own clean-label snack manufacturing unit in Ludhiana.
GubGub was born not in a boardroom, but out of two moms’ determination to fix the Indian kids’ snacking problem.
Their mission was simple:
✨ Give Indian children the kind of food we dream of — safe, real, and delicious.
❤️ Because Children’s Health Comes First
Every recipe at GubGub starts with a single question:
Would I give this to my child every day, without guilt?
These aren’t just promises — they’re non-negotiables.
🧪 Innovation That Keeps Nutrition Intact
To retain the real flavor and nutrition of fruits, GubGub uses:
- Heat-Drying Technique for our Fruit Roll-Ups — which delivers a chewy, fruity bite made from actual fruit pulp.
- Freeze-Drying Technology for our Melts — preserving taste and nutrition while making them light, soft, and toddler-friendly.
GubGub snacks are travel-friendly, perfect for school bags, car rides, and even airplanes.
🍓 What’s on the GubGub Menu?
🌀 Fruit Roll-Ups
Real fruit. Rolled thin. Soft and chewy.
Perfect for kids who refuse to eat whole fruit — but love candy.
Available in: Apple & Blueberry, Berry, Mango, and Guava.
🌸 Melts – A First for India
Soft, freeze-dried fruit bites that literally melt in the mouth.
Clean, fun, and completely new — you won’t find snacks like this in any Indian store.
Kids are loving them at every exhibition and pop-up — their smiles say it all.
Flavours include:
- Mango
- Berries & Seeds
- Pineapple with Coconut Milk
🎁 Try It All — At just Rs 1349 + 10% Off at Checkout
We’ve created a special Trial Pack that includes:
- All four Fruit Roll-Up flavors
- All three Melts flavors
A perfect way to discover your child’s favorite — without the guesswork.
💛 Made in India. For Indian Kids.
Somya and Aditi didn’t want to depend on imported snacks anymore.
They built GubGub to change what snack time looks like — for every Indian child.
Because every child deserves better. And every mom deserves peace of mind.
